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Privacy Policy
Last updated: December 24, 2024
Introduction
This Privacy Policy explains how The Clear Water Softener Co ("we," "us," or "our") collects, uses, and protects information when you use our website theclearwatersoftenerco.com. We serve customers in the Tampa Bay area, Florida.
Information We Collect
Information You Provide
• Name
• Email address
• Phone number
• Address (Tampa Bay area only)
• Any information you provide in contact forms or service requests
Information Automatically Collected
We use various tracking technologies to automatically collect certain information, including:
• IP address
• Browser type
• Device information
• Pages visited
• Time spent on pages
• Referring website
• Geographic location (Tampa Bay area)
Tracking Technologies We Use
Cookies and Similar Technologies
We use the following tracking tools:
1. Google Analytics
▪ Purpose: To analyze website traffic and user behavior
▪ Data collected: Page views, session duration, navigation paths
▪ More information: Google Analytics Privacy Policy
2. Google Ads Tags
▪ Purpose: To track advertising effectiveness and conversions
▪ Data collected: Ad interactions, conversion data
▪ More information: Google Ads Privacy Policy
3. Facebook Pixel
▪ Purpose: To measure advertising effectiveness and enable retargeting
▪ Data collected: Website interactions, conversion data
▪ More information: Facebook Privacy Policy
4. Microsoft Clarity
▪ Purpose: To record user sessions and create heatmaps
▪ Data collected: Mouse movements, clicks, scrolling behavior
▪ More information: Microsoft Privacy Statement
How We Use Your Information
We use the collected information to:
• Provide and improve our services
• Respond to inquiries and service requests
• Send marketing communications (with consent)
• Analyze website performance
• Optimize our advertising campaigns
• Improve user experience
Data Sharing and Disclosure
We may share your information with:
• Service providers who assist in our operations
• Advertising partners (Google, Facebook, Microsoft)
• Law enforcement when required by law
We do not sell your personal information to third parties.
Your Rights
You have the right to:
• Access your personal information
• Request correction of inaccurate information
• Opt-out of marketing communications
• Delete your information (where applicable)
Cookie Management
You can manage cookie preferences through your browser settings. To opt out of specific tracking:
Children's Privacy
Our services are not directed to children under 13. We do not knowingly collect information from children under 13.
Changes to This Policy
We may update this Privacy Policy periodically. The latest version will be posted on this page with the updated date.
Contact Us
If you have questions about this Privacy Policy, please contact us at:
The Clear Water Softener Co
1975 Arvis Cir W
Clearwater, FL 33764, United States
info@tcwsco.com
California Privacy Rights
While we currently only serve the Tampa Bay area, California residents have additional privacy rights under the CCPA. Please contact us for more information.
Governing Law
This Privacy Policy is governed by Florida state law and applicable federal laws of the United States.